| Working with a REALTOR makes all the difference - because a REALTOR is
a member of your local real estate board, provincial/territorial association,
and The Canadian Real Estate Association, which obliges the REALTOR to conduct
business in accordance with high standards of business practice and to a strict
code of ethics.
The code of ethics describes the optimum performance
the public has a right to expect and makes that performance the
“norm” for all members of the association. A REALTOR’s
commitment to high standards of professional conduct works to the
advantage of buyers and sellers alike. For example:
- A REALTOR is knowledgeable about developments
and trends in real estate.
- A REALTOR is obliged to provide fair treatment to all
parties in a transaction.
- A REALTOR is committed to ongoing education
to increase competence and effectiveness in real estate trading.
Whether you’re buying or selling a home,
you can be assured of a commitment to public service and protection
if you use the services of a REALTOR. This assurance makes all the
difference. There are four important qualities on which a REALTOR
builds his/her business:
Knowledge –
If knowledge is power, then a REALTOR is the most powerful professional
ally you can have when it comes to selling or buying your home.
A REALTOR will get you the facts: comparable prices, neighborhood
trends, housing market conditions, and more.
Trust – So
hard to earn, so easy to lose. That's why your trust is a REALTOR’s
most prized possession. They'll work hard to earn it, and even harder
to keep it. Whether you're buying or selling, your REALTOR will
keep you informed of developments in your transaction, and be there
for you the moment you need help.
Service –
It's an attitude. As members of The Canadian Real Estate Association,
REALTORS are totally committed to the highest levels of client and
customer service. They listen to you. And they answer to you. And
she or he will bring professional negotiating skills, crucial knowledge
of the real estate market, and a firm appreciation of the neighborhood.
Integrity – Either you
have it or you don't. There are no shades of gray when it comes to honesty and
forthrightness. The well–known trademark REALTOR is your assurance of
integrity when it comes to buying or selling. And remember, only a REALTOR,
a member of the Canadian Real Estate Association, has access to the Multiple
Listing Service®, Canada's most powerful real estate marketing system. For
more information about the Canadian Real Estate Association, visit their website
at www.crea.ca.
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