March 05, 2021 | Andrea Cox
The summer sun rises eagerly in the early morning sky, casting a glittering cascade of twinkling light on the surface of the Bow River. Joggers and dog walkers scoot along the river pathway, enjoying the public art and the perfection of nature against the city's skyline. The smell of freshly roasted coffee and savoury bready morsels wafts from the Simmon's Building, its glass-sheathed doors flung open in anticipation of the day. Just steps away, store owners set out their wares in the newly launched pop-up retail park, as brightly coloured shipping containers frame the backdrop and the East Village hums to life.
"The East Village is all about connecting people and the new pop-up retail park – East Village Junction – is one of the major place-making initiatives happening this summer," said Jessa Morrison, senior manager of marketing and communications for Calgary Municipal Land Corporation, the developer behind the East Village, a 49-acre revitalization project on the east side of Calgary's downtown.