During the pandemic, real estate and social media have become inseparable bedfellows, with many REALTORS^® taking to Facebook, Twitter and Instagram to promote their listings. However, another platform with a young and diverse base of users, TikTok, is creating value for its adopters in the real estate industry.

Facebook, Twitter and Instagram helping real estate businesses build their brands

When Sarah Johnston began using social media, she didn't do it to promote her real estate business.

"My entire life is dedicated to this 'job,' and I needed an outlet," she said.

Instead, Johnston took a relaxed approach, using Facebook, Twitter and Instagram to share about her life and interests — including her real estate adventures — and just be herself.

But she quickly discovered the power of the medium as she began amassing followers and having conversations online. Johnston connected easily with her target market (young professionals) on Facebook, Twitter and Instagram as well as other real estate professionals on LinkedIn.

How social media is bringing Calgarians together

When the Green Line is complete, it will add 40 kilometres of track to the city's 59-kilometre LRT system and link North Pointe and Seton to downtown. Eventually, it will serve 41 million passengers annually and link Calgary's neighbourhoods like never before.

As with any large development project, the City of Calgary has been consulting with the community during the design process. And to that end, they've been relying heavily on social media to get the word out.

"We've been using a number of social media channels, primarily Facebook and Twitter," said Julie Yepishina-Geller, Green Line communications co-ordinator for the City.

June 30th, 2012 is Social Media Day around the world, a day to celebrate social media. There are meetup groups from San Francisco to Hong Kong, Moscow to Rio de Janeiro getting together today to discuss, use and revel in all things social media.

Social Media Day was created by the website Mashable.com, the "leading source of news, information and resources for the Connected Generation (mashable.com)."