Technology influencing all factions of real estate

In today's digital world, buying a home can become a strictly online affair – making proper marketing an all-important factor in distinguishing a home for sale from one that's sold.

In a survey by the National Association of Realtors (NAR), searching online is the first step an estimated 90 per cent of potential buyers' take to owning a new home.

In addition, the NAR Home Buyer and Seller Generational Trends report found more than half of Generation X (born between the early 1960s through the early 1980s) and the following Generation Y (born in the early 1980s to early 2000s) used a mobile device during their home search.