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March 11, 2015 | CREBNow

Digital by design

Technology influencing all factions of real estate

In today's digital world, buying a home can become a strictly online affair – making proper marketing an all-important factor in distinguishing a home for sale from one that's sold.

In a survey by the National Association of Realtors (NAR), searching online is the first step an estimated 90 per cent of potential buyers' take to owning a new home.

In addition, the NAR Home Buyer and Seller Generational Trends report found more than half of Generation X (born between the early 1960s through the early 1980s) and the following Generation Y (born in the early 1980s to early 2000s) used a mobile device during their home search.


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CREB® acknowledges that its office is located, and that its REALTOR® members serve, on the traditional territories of the peoples of the Treaty 7 region and Métis Nation of Alberta, Region 3. We honour and acknowledge the members of the Métis community and specifically, the Métis Nation Region 3. In the spirit of reconciliation and because we are all treaty people, we also acknowledge all Calgarians who make our homes in the traditional Treaty 7 territory of Southern Alberta.


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