Builder focuses on the extra flavours*

When Lisa Kaiser goes to suppliers seeking quality products for Genesis homes, she doesn't want the "vanilla ice cream" flavour they are offering every other builder.

"When everyone is buying vanilla ice cream, you get a lot of vanilla ice cream," said the company's project manager interior design. "I ask them to give us the new flavours."

It is one way of explaining Genesis Builders Group's focus on ensuring its new suburban homes don't fall under the stereotype of being bland when compared to its inner-city counterparts.