CREB® past president Jim Ross labels digital revolution in 1996 as a game-changer

It was the cusp of the modern-day tech revolution, and Jim Ross had the best seat in the house.

"The Internet was quite new, and we were just coming to grips with the best way to head down that road," said the CREB® past president, who guided the local real estate industry in 1996 through increasing demand for digital alternatives. "At that time, we had no idea what the impact of the Internet would be, how universal it would become.