Location, location, location. "That's one of the top things that this community has going for it. Location and amenities," said Cindy Arevalo, co-area sales manager for Trico Homes's new townhome project in the Wentworth area of West Springs.

Bounded by Springbank to the west, Old Banff Coach Road to the north, Bow Trail to the south and 69th Street S.W. to the east, West Springs boasts easy access to the downtown core and the Rocky Mountains. With over 10,000 residents, it's a young and vibrant community where 97 per cent of the population is under retirement age.

In a market flush with oversupply and lingering economic difficulties, condo builders need to stand out from the crowd to reach potential buyers.

While some offer trips to Las Vegas or New York to seal the deal, two of Calgary's longtime builders say the key to success in today's market is good developments with incentives that help a buyer's financial bottom line.