April 29, 2016 | Caitlin Crawshaw
Facebook, Twitter and Instagram helping real estate businesses build their brands
When Sarah Johnston began using social media, she didn't do it to promote her real estate business.
"My entire life is dedicated to this 'job,' and I needed an outlet," she said.
Instead, Johnston took a relaxed approach, using Facebook, Twitter and Instagram to share about her life and interests — including her real estate adventures — and just be herself.
But she quickly discovered the power of the medium as she began amassing followers and having conversations online. Johnston connected easily with her target market (young professionals) on Facebook, Twitter and Instagram as well as other real estate professionals on LinkedIn.