Aug. 23, 2017 | Mario Toneguzzi
Open houses are still an important tool in the REALTOR®'s arsenal
Open houses remain a valid and valuable way to sell properties, even in this day and age of virtual reality.
While the technological tools available today to give maximum exposure to a listing have made it easier for potential homebuyers to window shop from anywhere, the physical presence of an open house still can't be replaced.
CREB® president David P. Brown says opinions about open houses are often divided. Some REALTORS® love them, while others can't stand them.
"But how we do it has changed a fair bit I believe," said Brown. "Social media has got to be the biggest thing. Before, if we were going to have an open house we might hand deliver a few flyers or something around the neighbourhood – put up some signs and that was it.
"Now, we post it all over."